What each block includes, what you bring and what it doesn't cover

The table, up front

These are the international rates, quoted in dollars; the Spanish version of this site quotes its own rates for Spain and Latin America. Your exact number within a range goes in the proposal, with the scope written next to it.

The order matters more than the list

This isn't a catalogue of separate items to tick. It's a chain, and it has a direction. Advertising is the only thing that brings new people; everything else exists so those people land somewhere that converts, so we know which ad brought which sale, and so you don't pay twice for the same customer.

1. Meta Ads. The engine. The only thing I can raise or cut tomorrow morning.
2. The store or the site that receives the traffic. A good ad on a bad site only pays for finding out the site is bad.
3. The measurement. Meta optimises towards the data it receives, and you can only cut or scale if you know what brought each sale.
4. Retention and automation. If every sale has to come from a new ad, what scales is your Meta bill, not your business.

If what you already have works and holds, I don't touch it: the ad account gets worked and that's it. What I won't do is launch campaigns against a site that doesn't convert or can't be measured, and charge you afterwards for finding out.

You don't have to be an ecommerce business

• You sell a service and what you need is enquiries. The campaign brings enquiries, the site captures them and the alert reaches your phone before the lead goes cold.
• You have something to sell and don't sell online yet. The missing piece gets built, the measurement installed and the first campaign launched with a test budget.
• You already have sales and you've stalled. Nothing that works gets touched: the account gets audited, the campaign structure rebuilt and a creative calendar put in place.

What changes between the three is where we start, not where it goes.

Two things about the money, before you scroll further

1. Ad spend is separate. Always.

My fee is what I charge for working. Ad spend is the money that goes to Meta for sales or enquiries: it's yours, it leaves your card and it's spent from your own account. I don't touch it, I don't advance it, I don't invoice it and I don't take a percentage of it.

If you're comparing quotes, ask every agency for that split in writing: fee on one side, media on the other. It's the question that tells you the most in the least time.

2. The real filter isn't my fee: it's $2,000 a month of ad spend

I don't start campaigns below $2,000 a month of ad spend. It isn't there to make me look expensive, and it isn't a magic number: it's the floor, and these are the sums. Meta recommends in the order of 50 conversions a week per ad set to leave the learning phase. At the cost per purchase of the case published on the home page ($11.86), that pace costs about $2,600 a month in a single ad set. $2,000 doesn't buy you that pace: it buys around 170 conversions a month in total, which is the minimum for the cut rules to decide on data instead of anecdotes. Below the floor you'd be paying me to have opinions, and I don't sell that. The optimum starts higher, and in the diagnostic I tell you where it sits for your margin.

Your first quarter, all in: with the entry fee and the minimum ad spend, 3 × (2,000 + 2,000) = $12,000. At the top of the fee range: 3 × (3,500 + 2,000) = $16,500. More, if you spend more on ads — and the store or the site on top, if it needs building.

And the ratio, put plainly: with the minimum ad spend my fee is 100–175% of what you put into ads — at this size, the biggest filter is me. There are three real alternatives, because 'an agency at 15%' isn't one of them: 15% of $2,000 comes to $300 a month, and nobody competent works an account for $300. You run it yourself and pay in hours; you hire a freelancer at roughly $450–800 a month — an indicative range, not a measured figure; or you pay a flat fee like mine. If a freelancer gives you written rules before launch, reconciled tracking and the pixel in your name, keep them: it's the cheap option and it would be absurd to deny it. You hire me if you want that same thing with a single person responsible, in writing and checkable every week.

If you don't reach the floor, say so in the diagnostic and I'll tell you where you stand.

I contract with companies and registered sole traders, and at onboarding I ask for your tax details.

Block 1 · Managed Meta Ads

The engine, and the only block that isn't optional. Only Meta, and I'd rather say it here than have you discover it in the third meeting.

What you receive

• An audit of your account before anything gets touched: what structure exists, which creatives are burnt out and where today's CPA comes from. If the account is new, it gets built from scratch.
• Campaign structure built or rebuilt, and the creatives produced.
• The cut and scaling rules from the home page applied to your account and handed over in writing before launch, not once it hurts.
• A weekly report with ROAS, CPA and real margin, not turnover. The same dashboard I look at, bad news included.

How long it takes

Decisions run on accumulated spend, not on the calendar: the first cut comes when a test has spent €40–50, not on Friday because a meeting is due. The minimum commitment is three months, because below that no figure means anything. The launch date of the first campaign goes in writing in the proposal, once I've seen the state of your account.

What you bring

• The ad budget, in your own account and on your own card.
• Partner access to your Business Manager, your ad account and your pixel.
• Someone who answers product or service questions the same day. A creative parked three days waiting for an answer costs money.

What it does NOT include

• The ad spend.
• Google Ads, Microsoft Ads, TikTok Ads or LinkedIn Ads. All my measured experience is on Meta and I won't pretend otherwise.
• Filming or production photography. Creatives get built from your material, from what you already have, or generated with AI.
• Social media management, editorial calendars or replying to organic comments.
• A sales number, a ROAS or a specific CPA. Not by contract, not on the call, not on WhatsApp.

Price

$2,000 – 3,500 a month, three-month minimum.

Block 2 · The store or the site that receives the traffic

If you sell product, a Shopify store. If you sell a service and what you need is enquiries, a hand-built site: fast, no page builder, no plugins that expire. The same piece of the chain solved two ways depending on what you sell, which is why it sits in the same price range.

What you receive, if you sell product

• A Shopify theme developed for your catalogue, not a template with your logo on top.
• The catalogue loaded and product pages written to sell, not to look pretty.
• Payment gateway, shipping, returns and legal pages left operational.
• Multi-market and multi-language if you sell in more than one country.

What you receive, if you sell a service

• A hand-built site: server, certificate, structured data and a working form. It's the same thing running today on my own domains: you can open them and check before hiring me.
• A form that validates, filters bots, stores the lead and alerts your phone in minutes. It's running today, not a promise in a proposal.
• The pages that close a service sale: what you do, for whom, what it costs and what it doesn't include.

How long it takes

The technical build and the catalogue load are automated on my side: hours of work, not weeks. The complete delivery, with finish and integrations, goes in writing in the proposal, with each milestone and its date.

What you bring

• What only you know: what you sell, to whom, and why you.
• The photos and videos you already have.
• The subscriptions in your name: platform, apps and domain.
• One person who decides without consulting a committee. With committee sign-off, the deadline is yours, not mine.

What it does NOT include

• WordPress or WooCommerce.
• Mobile apps.
• Integrations with your ERP, your till or your management software.
• Brand identity or a brand manual.
• Production photography and video.
• WCAG conformance: I don't certify it because I've never audited it.

If your project needs something on that list, I coordinate it with a third party and tell you who they are and what it costs before you hire them.

Price

$4,000 – 7,000, one-off and by milestones. A long catalogue lands at the top of the range; a five-page services site stays at the bottom.

Block 3 · The measurement, or you scale blind

This block is never billed on its own: it goes inside the two above. It gets its own heading because it's the first thing that's broken when someone arrives saying advertising doesn't work for them.

What you receive

• Pixel, Conversions API and purchase or enquiry events verified one by one, not assumed good.
• Reconciliation between what the Meta dashboard says and what your store or your lead base says. When they don't match, you get the reason, not the number that flatters me.
• Origin marked on every order or enquiry, for when the standard tools fall short on cookies and consent.
• Cookie consent set up properly: without it the measurement isn't just illegal, it's worse.

What it does NOT include

• Management dashboards, data warehouses or analytics reporting for a department.
• Google Analytics 4 or Tag Manager implemented as a service: I've never configured them for a third party.

What you get is the dashboard advertising decisions are made with, not business intelligence.

Price

No separate cost. It goes inside blocks 1 and 2.

Block 4 · Retention and automation

This block makes the second sale cheaper and clears the repeated questions out of the way. It comes in once advertising is already bringing people: building it earlier is furnishing a house with no door.

What you receive

• Email marketing built and automated: welcome, abandoned cart, win-back and post-purchase.
• Domain authentication (SPF, DKIM and DMARC) so those emails arrive instead of dying on the way.
• AI customer support with a handbrake: if a case is delicate the system doesn't answer, it hands it to a person.
• Automatic alerts to your phone: enquiries, orders and the daily summary of what was spent and what came in, without opening a dashboard.
• Segmentation of your customer base, so you stop paying cold-traffic prices for every sale.

What it does NOT include

• The official WhatsApp Business API. The WhatsApp I use is the linked-device connection; it's been in production for months and it works, but if your company needs the official API it's a separate registration with its own Meta cost.
• Social media or community management.
• The primary inbox. Commercial email lands in Gmail's Promotions tab and nobody can fix that: what can be fixed is it not landing in spam.

Price

$1,200 – 2,400 a month, three-month minimum.

Who owns what, while we work and the day we stop

It's the question almost nobody asks before signing and the one that costs the most afterwards. Here it is answered in writing, before you ask it.

The pixel matters more than it looks: the event history and the audiences built over months are the real asset, and when the pixel belongs to the agency, that asset leaves with the agency. That's why I never put your business inside an account of mine. At the end you get a handover document: where everything lives, who administers it and what gets paid each month.

What I don't do, in any block and at any price

• I don't promise sales, ROAS or turnover. They depend on the market, the product, the budget and you. Whoever puts a number in front of you before seeing your data is selling you reassurance, not a service.
• I don't take a percentage of your turnover and I don't come in as a partner. No equity, no revenue share, no bonus tied to your sales: it's a promise of results in disguise.
• I don't handle your ad money. It's spent from your own accounts and you watch it in real time.
• I don't publish material lifted from someone else's site. The photos and copy that end up published are yours, licensed, or written by me.
• I don't take a project I see no margin in. If the sums don't work in the diagnostic, I tell you and there's no invoice. I'd rather lose the sale than charge you for something that will fail with your money and my name on it.

How we start

1. Free diagnostic

Six fields. You tell me what you're selling today and what you can put into ads each month. With that I already know whether it makes sense to talk.

2. I tell you where to start, or I tell you no

If the sums don't work with your budget, you hear it there and there's no invoice. It's the cheaper conversation of the two.

3. A closed proposal, in writing

Deliverables, payment milestones, deadlines, what isn't included and the minimum ad spend. All before signing. What's written is what gets done.

4. Execution with a weekly review

With campaigns running, the account gets reviewed once a week, with ROAS, real CPA and real margin, and every review ends in a written decision: kill, iterate, hold or scale. If something goes wrong, you hear it from me, the same day.

Two scope questions

Can I hire just the ads management?

Yes, if your site converts and can be measured. I check that in the diagnostic and tell you before charging anything. If it doesn't hold, I tell you that too: sending paid traffic to a site that doesn't convert is the fastest way to burn budget and learn nothing.

What decides where you land in a range?

The number of products or pages, whether there's a migration from another platform, how many markets and languages, whether your ad account has history or starts from scratch, and whether creatives get produced from scratch or already exist. I publish ranges and not a single figure because a single figure is always some other project's. The exact number goes in the proposal, with the scope written next to it.

Tell me what you have today and I'll tell you what's missing

Six fields. If I see margin, I propose where to start and on what timeline. If I don't, I tell you anyway and it costs you nothing.

Request the free diagnostic · See how I decide where the money goes

All prices are service fees and don't include ad spend, which the client provides from their own accounts. The campaign figures published on this site belong to specific periods of specific accounts and don't represent an expected result.